If you offer products or services to the market, it doesn’t pay to ignore video marketing. It is an invaluable tool in your marketing arsenal when done right.
Today there is no excuse not to go for the many advantages of video, as professional video production services are readily available in Delhi to help you execute everything perfectly.
This makes it easy to access a professional team and video studio in Delhi without having to invest in an in-house team.
Here are some of the compelling reasons why your business needs video.
ENCOURAGES PEOPLE TO BUY YOUR PRODUCTS/SERVICES WITH VIDEO MARKETING
Perhaps the most obvious reason, video helps you persuade/encourage people to buy your products/services.
The primary objective of every business is to drive more sales and the internet gives you access to do just that.
However, mere access to a wide market does not automatically translate into more sales.
Conversations are hard to make and video goes a long way in helping you achieve that objective.
More than 50 percent of internet users first search for a video related to a product or service before taking the next step.
Half of those people go on to make a purchase.
Video marketing gives you a 27 percent click-through rate and 34 percent boost in conversions.
CULTIVATE SOLID BRAND AFFILIATION
Audio and visual stimulation derived from watching video ensures more engagement than other forms of marketing.
Elevated engagement naturally means viewers become more interested in the content resulting in a more solid brand affiliation.
This is also a great way to gain that much-needed brand recognition and return business.
HELP THE MARKET UNDERSTAND YOUR PRODUCT/SERVICE
Research has shown that people who watch video stand a much better chance of understanding a product or service as opposed to any other form of content.
Viewers tend to remember up to 95 percent of the message contained in a video as opposed to only 10 percent in text.
Use of video helps most businesses grow their year-on-year revenue 49 percent faster than those that don’t.
TAKE ADVANTAGE OF YOUTUBE AND FACEBOOK
Use of video allows you to take advantage of YouTube and Facebook to grow your brand and generate sales.
YouTube is the second largest search engine after Google, while Facebook comes third.
Viewers watch 1 billion hours daily on YouTube and 100 million hours on Facebook.
Added to these amazing statistics is the fact that 45 percent of people consume more than an hour of video every week on the two platforms.
This presents a huge opportunity to reach a wider market.
VIDEO IS THE FUTURE
All indications point to the growing power of video marketing in the future.
60 percent of visitors will first watch a video before checking any text, while most will spend an average of 2.6 times more time on a page that features video than one without.
Video is predicted to constitute 82 percent of all traffic on the internet by the year 2021.
There couldn’t be any greater reason to start your video marketing in earnest to start reaping the amazing benefits.
LET’S TALK VIDEO MARKETING
If you want to incorporate video into your marketing mix, you need the help of reputable video production services in Delhi.
Bhavi Media is your one-stop-shop for corporate film makers.
Contact our video studio in Delhi today to hear how we can help with your video marketing initiatives.